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Do you eat organic food? According to this Vic gov website, 6 out of 10 Australian households buy organic food at least occasionally, and consumer demand for organics is growing at a rate of 20–30% per year.

That’s a lot, right?

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However, just stepping into a supermarket is enough to remind you that the majority of people don’t usually eat organic food.

That’s of great interest to us. It seems a no-brainer that you’d prefer to eat food that’s been grown with no chemicals. However, there are obviously a lot of barriers to people being able to do that in real life.

Why don’t more people eat an organic diet?

The most commonly cited reason is cost, which is completely understandable. The reality of our current food system is that the cheapest food is mass-produced.

That usually means fast food that’s laden with unhealthy fats, salt, and sugar and nutrient-poor food produced in unhealthy soils.

Many often view healthy, nutrient-rich food as a luxury item. It’s a tragedy and one of the things that motivate us to empower as many people as possible to grow their own.

But some folks aren’t even sure if organic food is really any better for them. They may not have thought much about whether it’s better for the environment.

Evidence for organic growing

As organic farmers and educators, we’re convinced that organic growing is better on every level. But anecdotal evidence isn’t enough.

It’s reasonable for people to expect actual evidence if they’re going to change their behaviour.

If you’ve ever done our “5 Key Steps to Growing Great Fruit” webinar, you’ll know we’ve been following Rodale Institute Experimental Farm in Pennsylvania for a long time, for exactly this reason.

Katie and Hugh at Rodale Organic Farming Institute, USA, 2019
Katie and Hugh at Rodale Organic Farming Institute, USA, 2019

We’re interested in their Farming Systems Trial. It’s the longest-running study we know of that compares organic with conventional agriculture.

When we visited Rodale on our trip to America in 2019 we were also keen to see their apple orchard, vegetable trials, and green roof trial.

Actually, we wanted to see everything!

The apple orchard at Rodale
The apple orchard at Rodale

What we learned at Rodale

Rodale was set up almost 70 years ago by the foresighted Rodale family. They wanted to measure organic techniques against conventional ones.

It was the time of the “green revolution”. Cheap mass-produced fertilisers and chemicals were transforming agriculture into the big corporate machine it is today.

From very early on, J.J. Rodale was aware of the risks that conventional agriculture posed. To prove it, he needed scientific data to back up his ideas.

Healthy soil = healthy food = healthy people

JJ Rodale

Research is still their focus today. They also help conventional farmers to make the transition to organics, as well as educating consumers.

Having followed them for years, a tour of Rodale’s farm was always going to be on our agenda when we did a study tour of the United States. It was every bit as interesting as we anticipated!

Checking out the compost pile - of course!
Hugh checking out the compost pile – of course!

Why gather data about organic growing?

In many ways, the work Rodale is doing may seem obvious and unnecessary. This is particularly true if you’re already gardening and farming this way, and know that it works.

In other words, lots of gardeners and small-scale regen farmers around the world are already demonstrating the benefits in real time. So why bother doing the research?

While it’s very easy to think this information is common knowledge, nothing could be further from the truth.

The science behind how plants take carbon from the air and store it in the soil
The science behind how plants take carbon from the air and store it in the soil

The reality is that less than 5% of the food we eat is grown organically.

The vast majority of our food is still produced using farming practices that are damaging the soil. This leads to a slow decline in human health and contributes to climate change. At Rodale, they’re proving it.

What Rodale does is provide the hard evidence that organic methods have measurably better outcomes. It improves productivity, soil health, nutrient density, and – importantly – profitability.

It’s this sort of evidence that provides external credibility for our training courses like Grow Great Fruit Without Chemicals. You don’t just have to take our word for the fact it works.

We need to spread the word about organic and regenerative farming, and Rodale just might help us do it a little faster.

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